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Natural Catastrophes: Three Ways To Mitigate Business Risk

Natural Catastrophes: Three Ways To Mitigate Business Risk


  • Natural catastrophes are increasing in both frequency and cost, leaving businesses vulnerable.
  • Fully understanding the risks and preparing a business continuity plan are the keys to mitigating loss.


We all know that disaster can strike at any time. Unfortunately, “any time” is occurring on a more frequent basis. Natural catastrophes like hurricanes, wildfires, earthquakes, floods, and severe storms have long-term economic and social consequences for businesses — and these devastating and expensive events are on the rise.

The following information from the National Oceanic and Atmospheric Administration illustrates this trend and the unfortunate consequences:

  • Three weather and climate disaster events between January and April 2018 exceeded $1 billion in losses each and resulted in 34 deaths.
  • Wildfires and firestorms between October and December 2017 in California and northwestern states burned more than 9.8 million acres, exceeding the 10-year annual average. Insurance claims in California amounted to nearly $12 billion.
  • Three Category 4 hurricanes in August and September 2017 resulted in a combined $267.7 billion in losses and 251 deaths.

Hurricane costs

In this new era of increased natural catastrophe risk, all businesses — even those in areas with historically low exposure — should prepare themselves for these types of events. Insurance might cover immediate financial losses, but there are long-term consequences and costs to consider as well.

Insurance coverage is important, but there are other ways you can proactively protect your business and employees in the event of a natural catastrophe.

—Rob Morelli, Head, Property Engineering Technical Unit, Liberty Mutual Insurance

Risk managers and business leaders should be aware of the risks and create plans ahead of time so operations can quickly recover after severe weather hits. Here are three ways to prepare your business:

  1. Conduct risk assessments
    Since severe storms and fires can cause massive damage to roofs, buildings, and other types of property, understanding your facility’s exposures is a must. Companies should conduct routine inspections and risk assessments, looking for areas that might be vulnerable when a natural disaster strikes. Engage with business leadership about the conditions of the facilities and associated operations, and explain the hazards that could put the business at risk.


    Workers discussing risk management

    And remember that there is more to a business than bricks and mortar. “The consequences of a natural catastrophe go beyond physical property damage,” says Rob Morelli, Head of  the Property Engineering Technical Unit at Liberty Mutual Insurance. “Companies should also think about their employees and customers, as well as the risks of business interruption and institutional loss like damage to business records or brand reputation.”

  2. Leverage risk management tools and resources
    As a risk manager or business leader, you can also help your business be “disaster ready” by leveraging predictive modeling tools and expertise from your insurance carrier. Today’s latest predictive models go beyond estimating exposures based solely on ZIP codes. For example, Liberty Mutual’s predictive model estimates the risk exposure of individual locations by also factoring in characteristics such as building condition, age, and construction materials; number of stories; roof age, material, and protections (such as screens or guards); and more.


    Insurers can also offer additional expertise via on-site visits, where a risk engineer may identify vulnerabilities such as deteriorating roofs or unprotected skylights. The risk engineer can then make recommendations based on a location’s specific exposures and the business’s available budget for repairs or upgrades.

    We can help a risk manager understand site-specific exposures and prioritize recommendations across the entire portfolio of properties.

    —Aja Atwood, Global NAT CAT Practice Leader, Liberty Mutual Insurance

    Partnering with a qualified insurer to identify and anticipate risks provides a more complete picture of your business’s risk profile. As a result, you can better address vulnerabilities and develop a continuity plan that is tailored specifically to your operation’s needs.



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  3. Create a plan—and communicate
    The next step is to build a mitigation strategy. First, prioritize repairs and create a long-term maintenance schedule. Taking steps like replacing roofs or installing rooftop equipment protections can help minimize damage when severe weather hits.


    It’s also important to have emergency response and business continuity plans in place to reduce downtime after a catastrophic event. Identify critical business functions and ways to maintain or restore them. For example, identify backup suppliers or sister facilities in other regions that can assist if local operations come to a halt. You may also want to have replacement parts for critical pieces of equipment readily available.

    Remember to include employees in your business continuity planning process. According to Morelli, “Employees are closest to the work and can help identify gaps in your plan, mitigating further potential losses.” Also designate key personnel who have the authority to make decisions in the event of an emergency, like sending out alerts or shutting down a facility.

    Once your team has collaborated on a plan, it’s time to practice. “The ability to quickly respond not only mitigates business interruption losses — it also establishes a process to account for workers’ safety and helps a company report claims more quickly,” says Aja Atwood, Global NAT CAT Practice Leader at Liberty Mutual Insurance.

    Finally, communicate your business continuity plan to your customers — ahead of time. This demonstrates that your company is taking its business responsibilities seriously and can even help customers develop their own plans.

Forewarned is forearmed

In addition to having your own plan, register to receive automatic alerts from the National Weather Service, as well as town, state, and federal warnings. Having several hours to prepare and put your continuity plan in place can give you a significant advantage when it comes to protecting your business and recovering afterward.

Contact Thimmesch Kastner Insurance



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