I started this journey because I was unhappy with my current situation and the caps that were placed on what I could and couldn't do.
Which leads me to the why!
I wanted to do my own thing because it provides me with the ability to give back or, as they say in the business, "create value" for our clients, referral partners, or just anyone I come into contact with.
I am passionate about what I do, which makes me even more passionate about who I invest into in order to carry out our mission.
Anyone that has owned, or currently owns a business, knows the struggle that I am talking about. What is written on the resume isn’t always what you get from the hire.
“There is little to no correlation between what people say and what they do.” - Dr. Lee Thayer
That is where GWC comes in. GWC, a valuable acronym and tool taken from Gino Wickman’s book, “Traction”, stands for get it, want it, and capacity to do it.
Often, while hiring for business or consulting out a task or project to an “expert”, it would behoove you to make sure that these three criteria are covered. If not, you could waste a lot of time, and a great deal of money, to only realize that you have placed the wrong butt in the wrong seat. And, worst yet, now you have to gamble and reinvest into another participant in hopes of achieving the outcome that you set out to accomplish from the gate.
So, let’s break this down a bit, so that we all understand a little more clearly, each of the criteria so that we can raise our success rates when delegating or hiring:
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Want it: Do they actually want to complete this project? How hungry of a person are they? Are they internally driven? If not, how are your going to make sure that external drivers and motivators come into play here? Would it just be more efficacious to find someone who actually wants to do what you are looking to complete or accomplish?
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Capacity to do it: Are they capable of carrying the project to completion? There are only two reasons that people do what they do: 1. Because they can. 2. Because they have to. I don’t know about you, but I have yet to see someone do something that they couldn’t do. But what I have seen is someone not do what they say they WOULD do that they actually COULD do, but just didn’t because they lacked the internal and external necessity needed in order to get them to do it. Before you spend a minute of time discussing the how and the what of the project, first make sure that the person can actually do what it is you are asking of them.
Simple enough, right?
And if you are in the market for insurance, just know that TKI is here waiting, knowledgable, willing, and able.
GWC Approved!
Well, perhaps, but simple and easy are two different things. We hope that by using this acronym and process, you can drastically increase your efficiency and success rate the next time you are hiring employees or seeking to hire an expert to complete a project in your life.
Levi Kastner : Sep 2, 2018 4:37:20 PM
